services
The following marketing services allow us to deliver fully integrated strategies and campaigns for your business.
Consulting
Whether your main aims are to build your brand, create demand, strengthen your reputation, or drive opportunity - we provide guidance and support, including oversight, reporting and an important external sense-check.
We will assess your entire marketing function, general marketing direction, campaigns, strategy, projects and challenges, to identify the ideal blend of activities to deliver tangible business value.
Our marketing audits identify whether you've got the right plan, the right brand, segmentation and targeting, correct resources and tactics, enough insight, a customer driven and competitive proposition and whether all of these elements combined will achieve your objectives.
Is your current marketing robust, effective and commercially focussed?
Website
Arguably the most important marketing asset.
We believe in the notion that for every click, there is a purpose. We design and manage websites with creativity and functionality. We’ll make sure your website looks great on every device, whether it’s being viewed on a phone, tablet or laptop.
We’re here to help manage your website, including it’s hosting, optimisation, updates, security, maintenance and content.
There are no hidden charges. We design websites using CMS platforms such as Squarespace, meaning updating or adding content like blogs and news articles will be intuitive and straightforward to use.
Build better brand experiences online
Search engine optimisation
Search Engine Optimisation (SEO) involves optimising your site and content to outrank your competition for keywords and phrases that are important to your brand and recognised by your customers.
A lot now determines your search engine ranks in Search Engine Results Pages (SERP), such as; the quality of backlinks, quality of content, your sites usability and engagement, on-page optimisation, mobile experience, site and page structure and indexing.
COAX will help plan, implement and manage your overall SEO strategy including paid, organic, local, on-page and off-page services.
Campaign management
We are marketeers with traditional and digital experience, running multi-channel campaigns using a combination of indirect and direct communication.
Campaigns will continually evolve with your customers and the platforms or channels they use during the customer buying cycle. We constantly develop and coordinate highly orchestrated touch points and micro-campaigns that span multiple channels fluidly, in a way that your customer will find meaningful and trustworthy.
We create repeatable workflow’s and build efficient campaigns, utilising technology to achieve marketing automation.
Content Marketing
Content marketing is the persuasive art of communicating with your customers and prospects without ‘selling’.
Content is the key part of any search optimisation strategy. By delivering regular and useful content, you build a reputation with your target audience whilst improving your reputation with search engines.
With a clear understanding of your target audiences, their individual personas and various buyer journeys, we build a coherent content strategy that creates a connection.
Social media
Social media marketing is an integral part of content marketing, and it is unique because it offers a direct line of communication to your audience.
We manage comprehensive and highly targeted campaigns through, typically, Facebook, Instagram, LinkedIn, Twitter or YouTube.
Each social media channel should work together to drive website traffic, increase conversions and enhance brand awareness, using tactics such as organic posting and social media advertising, as well as PPC and content marketing.
Digital Advertising
Digital advertising is the method of promoting a product, service or brand in the most controllable way.
Put simply, you pay for what you want your audience to see. It’s all measurable too.
We'll ensure that you are targeting the most appropriate keywords and focussing on the channels which are effective for your business needs.
We assess your online competition, and advise on budgets to enable innovative advertising strategies to promote reputation, engagement and conversion rates.
Types of Digital Advertising
Paid Search; Google and Bing
Adwords
Social Media; LinkedIn, Facebook, Instagram, YouTube and more
Websites; Banner adverts, Retargeting adverts
Influencer Marketing
Graphic design
The presentation of your brand or product influences the decision to buy, and in many cases can be the reason a customer chooses you – or someone else.
We can transform, or create a visual identity for your brand and embody it throughout your marketing communications. We also produce brand guidelines to ensure consistency throughout your marketing materials.
Great design connects you with your audience. Whether that takes the form of ‘traditional’ marketing materials such as business cards, leaflets, letterheads, or digital materials including thumbnails, social media posts, banner advertisements and more.
most importantly - Make an impression with your brand
let’s talk
You've heard from us quite a bit now. Let’s talk about your business and see where we can support you.