How to write your first blog
Chapter 1 - Handing over the reigns to Ai
So firstly, this blog was a collaboration between COAX and Gemini.
Now our cards are on the table we can provide you with some tips and pointers for creating your first blog. For context, we’ve used ourselves as a marketing consultant writing their first blog (oh wait!).
Let’s give you what you clicked for.
Tips for your first blog
1. Define Your Audience:
Who are you trying to reach with your blog? Small business owners, startups, specific industries? Tailor your content and language accordingly.
2. Value Proposition:
What unique insights or knowledge can you offer? Focus on providing valuable, actionable information that solves your audience's problems.
3. Content Mix:
Don't just stick to one format. Experiment with blog posts, case studies, interviews, infographics, and videos to keep your audience engaged.
4. Consistency is Key:
Publish regularly to build a loyal readership. Aim for a consistent schedule, whether it's weekly, bi-weekly, or monthly.
5. Optimize for Search:
Do your research on relevant keywords and integrate them naturally into your content. This helps people find your blog through search engines.
6. Promote Your Blog:
Share your posts on social media, relevant online communities, and email marketing campaigns.
Image created by AI using Gencraft. Prompt: a man writing a blog on his laptop in a coffee shop.
So now that you’ve got your wireframe for your first blog - you need a hook! Consider topics that showcase value in their subject line. Let’s not waffle.
Blog Topic Ideas:
General Marketing:
The Top 5 Marketing Mistakes Businesses Make (and How to Avoid Them): Offer practical advice to common marketing pitfalls.
5 Free Marketing Tools Every Small Business Needs: Highlight accessible tools with clear explanations of their benefits.
The Future of Marketing in [Your Industry]: Discuss emerging trends and their potential impact on your audience's specific field.
Content Marketing:
How to Create Content that Converts Leads into Customers: Provide actionable tips on crafting effective content strategies.
The Ultimate Guide to Content Distribution: Explain different channels and strategies for reaching your target audience.
Content Marketing Case Study: How We Helped a Client Achieve X Results: Showcase your expertise through a successful story with specific metrics.
Social Media Marketing:
The Do's and Don'ts of Social Media Marketing for Businesses: Offer practical guidance for navigating different platforms.
How to Use Social Media to Generate Leads: Explain strategies for attracting and converting potential customers on social media.
5 Engaging Social Media Content Ideas for [Your Industry]: Provide specific, industry-tailored content suggestions.
Remember, these are just starting points. Choose topics you're passionate about and adjust them to fit your expertise and unique voice.
Bonus Tip: Respond to comments and questions within your blog to build a community around your knowledge and establish yourself as a thought leader.
But what about SEO?
You're right, SEO is crucial for driving organic traffic to your blog. Here are some additional points to consider:
Keyword Research:
Use keyword research tools like Google Keyword Planner or Ahrefs to identify relevant keywords with good search volume and low competition.
Don't just stuff keywords; integrate them naturally throughout your content, including titles, headers, and throughout the body.
Consider long-tail keywords, which are more specific and often have lower competition than short-tail keywords.
On-Page Optimization:
Title Tags: Optimize your post titles to include relevant keywords and be concise and compelling. Aim for around 50-60 characters.
Meta Descriptions: Write clear and informative meta descriptions (around 155 characters) that summarise the post and encourage clicks.
Headings and Subheadings: Use H1, H2, and H3 tags to structure your content and include relevant keywords within them.
Images: Optimise image alt tags with relevant keywords describing the image content.
Internal Linking: Link to other relevant pages on your website within your blog post to improve navigation and website authority.
Technical SEO:
Website Speed: Ensure your website loads quickly, as it's a crucial factor for SEO and user experience.
Mobile-friendliness: Make sure your website and blog are optimised for mobile devices.
Site Structure: Maintain a clear and logical website structure for search engines to crawl and index your content efficiently.expand_more
Additional Tips:
Submit your sitemap to search engines like Google Search Console to notify them of your blog and new content.
Build backlinks by guest blogging on relevant websites or getting mentioned in industry publications.
Monitor your website analytics to track SEO performance and make adjustments as needed.
Remember, SEO is an ongoing process. By implementing these tactics and regularly monitoring your results, you can gradually improve your blog's visibility in search engine results and attract more organic traffic.
and it’s as simple as that.
Please take this blog with a pinch of sodium chloride, or NaCl. It’s an experiment after all.
